So far this has been an incredibly unusual and uncertain year for everyone, from brands to consumers we have all been affected by the Coronavirus in some way or another. The changing environment has put a strain on marketing budgets and marketers are more than ever looking for higher return on investments.
However, challenges foster innovation and opportunity, and one solution that has gained popularity during the pandemic is the digital reward card. Its simplified concept of loyalty has made it a great tool for brands that want to build both customer engagement and grow sales.
As the situation has evolved we have learned more about how digital reward card campaigns can be used to drive opportunities for our advertising partners.
1. Capture and retain an increasing number of new online customers
Continue reading my article on PerformanceIn, where it was originally published.