7 Global Brands from the Happiest Country in the World

For consecutive years Denmark has topped the World Happiness Index. When I share with people abroad that I am from Denmark, 9 out of 10 will ask me. Why are the Danes so happy? As a Dane abroad i can testify that people around the world have heard about the UN Happiness Report, but do…

Lessons learned from the LEGO turnaround

As part of my Strategic Management course at the Nanyang MBA, I did a strategy report on LEGO’s turnaround in 2004. I grew up building LEGO and I have been following LEGO’s business for many years. When it came to pick a topic for my strategy report LEGO seemed like the natural choice. LEGO is…

Danish Export Day – 2009

November 19th 2009 I participated at the event Danish Export day supported by “Dansk Erhvervsfremme” and the Ministry of Foreign Affairs. The event was hosted by LEGO in Billund, and was opened by the Danish Secretary of State, Per Stig Moeller. During the day there were a series of lectures concerning foreign trade and globalization….

First Lego League 2009

I volunteered for First Lego League 2009 as Coach and I were to guide a team of 7th graders from Hammerum Elementary School in Denmark. The day started out really early in the morning of competition day, with preparation of the participants’ arrival later in the morning. During the day I was function as a…