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Latest from the Blog

What makes a YouTube video go Viral?

We should all be familiar with the concept of Viral Marketing, but what is it that really makes a video go viral? There is no unique formula for what is needed for your content to go viral online, but there are tons of theories about it. I have chosen to present YouTube Trend Manager Kevin [...]

Ask the What if Question?

Innovation starts when people ask the What if Question? Today I attend a great lecture in connection with the 10 year anniversary for the Sunshine Coast Innovation Centre. The lecturer was Steve Huff, form managing director of Typefi, an automated publishing too used by companies such as Apple, Lonely Planet and Telstra. Steve Huff was [...]