Are Shopping Apps the Biggest Opportunity in Affiliate Marketing?

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PerformanceIn recently published my opinion piece on how in-app tracking might be the biggest opportunity in affiliate marketing, with millions of sales going untracked every year. Find the entire piece on PerformanceIn.com

No one will dispute that online shopping is bigger than ever. The trend is clear: online shopping keeps growing at an increasingly faster rate, year over year (YoY). In 2018, e-commerce growth was 22.2% YoY. The same growth trend is true for shopping apps which saw a 15% growth in the first three quarters of 2019 for app downloads, following 20% YoY growth in 2018 and 28% YoY growth in 2017.

More and more brands are developing native apps and are incentivizing customers to download and shop in-app. For frequent shoppers of a particular brand, it is an easy sell. The user experience in a native shopping app is typically much better than mobile-web, and typically includes features such as remembering addresses, clothing size and payment details. Additionally, access to exclusive deals, making the shopping app proposition very appealing to customers. Continue reading at PerformanceIn.com

Published by Alexander Hold

My passion for business started young. As a child, I absorbed lessons on business strategy keenly observing my father as he ran his rising startup. As he drove all over Denmark visiting clients, he took me along for company and on the way taught me the fundamentals of customer obsession and sales. As an adult, I combined my passion for business, with a deep desire to explore the world. I left Denmark at the age of 20, and since then have lived in 5 countries: Australia, Norway, Singapore, Ireland and Germany. Everywhere I have been, I have enriched my knowledge on how business is done in that region, what it takes to win the loyalty of local customers, and how to collaborate across cultures. Coming from hi-tech Scandinavia, I have always been drawn to technology. At Salesforce, I consulted companies on how to leverage the technology giant’s products to innovate on behalf of their customers. Today, I spearhead innovation products and programs for the Global Savings Group (GSG), one of Europe's fastest growing tech companies. I advise partners across 19 countries on smart and personalized marketing solutions. I lead and enable teams to bring innovative products to market. Everyday, I am powered by the same passion that began decades ago. Contact me if you’d like to collaborate on leveraging the power of technology to delight customers and empower teams.