7 Global Brands from the Happiest Country in the World

For consecutive years Denmark has topped the World Happiness Index. When I share with people abroad that I am from Denmark, 9 out of 10 will ask me. Why are the Danes so happy? As a Dane abroad i can testify that people around the world have heard about the UN Happiness Report, but do…

What can you learn about onboarding new talent from Salesforce?

This article is about my experiences and learnings working for Salesforce and what the organisation taught me about onboarding new talent. In my current business, I find myself sharing how Salesforce successfully onboards 600 employees every single month, and brings every single talent up to speed in less than a month. The strategy behind this…

How FlixBus uses AI to make bus travel sexy

With my latest relocation to Munich, Germany, I have discovered a new way to explore all the exciting destinations across Europe for no more than a few euros in the form of FlixBus, a long distance bus service.Typically, there is nothing sexy about buses, but FlixBus has reinvented this traditional business model and this is…

Why Sales Love Yes (And You Should, Too!)

All of us have been approached at least once on the street by a volunteer from an NGO or some other organization trying to grab our attention. Often, the volunteers are collecting money to do some good for the environment, animals or refugees.  All powerful messages that deserve our attention. The other day I was…

Strategy served HOT by Nespresso!

Over Christmas I visited the Nespresso brand store at Aarhus, Denmark together with my girlfriend. She was very fond of the beautiful coffee machines, whereas I found them too expensive and unnecessary. However, it sparked an interesting discussion and a fascination about Nestlé’s successful journey in transforming a mere commodity into a premium product. Admirably,…

Why Microsoft and LinkedIn are the perfect Tinder match

Monday 14th of June the news of Microsoft acquiring LinkedIn was breaking all over the global media landscape. I vividly remember the moment, when I was dining at a restaurant in Vietnam and my phone alerted me of the US$26.2bn deal and I got pretty excited since it seemed like Microsoft had done the same…