So far this has been an incredibly unusual and uncertain year for everyone, from brands to consumers we have all been affected by the Coronavirus in some way or another. The changing environment has put a strain on marketing budgets and marketers are more than ever looking for higher return on investments.
However, challenges foster innovation and opportunity, and one solution that has gained popularity during the pandemic is the digital reward card. Its simplified concept of loyalty has made it a great tool for brands that want to build both customer engagement and grow sales.
As the situation has evolved we have learned more about how digital reward card campaigns can be used to drive opportunities for our advertising partners.
1. Capture and retain an increasing number of new online customers ….
Continue reading my article on PerformanceIn, where it was originally published.
Published by Alexander Hold
My passion for business started young. As a child, I absorbed lessons on business strategy keenly observing my father as he ran his rising startup. As he drove all over Denmark visiting clients, he took me along for company and on the way taught me the fundamentals of customer obsession and sales. As an adult, I combined my passion for business, with a deep desire to explore the world.
I left Denmark at the age of 20, and since then have lived in 5 countries: Australia, Norway, Singapore, Ireland and Germany. Everywhere I have been, I have enriched my knowledge on how business is done in that region, what it takes to win the loyalty of local customers, and how to collaborate across cultures.
Coming from hi-tech Scandinavia, I have always been drawn to technology. At Salesforce, I consulted companies on how to leverage the technology giant’s products to innovate on behalf of their customers. Today, I spearhead innovation products and programs for the Global Savings Group (GSG), one of Europe's fastest growing tech companies. I advise partners across 19 countries on smart and personalized marketing solutions. I lead and enable teams to bring innovative products to market.
Everyday, I am powered by the same passion that began decades ago. Contact me if you’d like to collaborate on leveraging the power of technology to delight customers and empower teams.
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