Have you heard about Everplaces?

Everplaces

Everplaces is a web based bookmarking service, created to make it convenient for everyday users to save and share unique places they like, to be rediscovered on a later entry. Everplaces is still very young, and is still in Beta, which is very common for technology businesses.

So what is Everplaces and what can it be used for?

Well, Everplaces is as simple as it sound just very good a bookmarking your places. So when you go out for dinner somewhere new, and you have an enjoyable time, you will be able to save the location, an image and a short description, for you to find it later. This can be applied to all sorts of categories that you might find interesting and it is all operated via your Iphone, or you can go online on your labtop and access the service online.  Furthermore, Everplaces allows you to share those places with friend and followers on Facebook and Twitter. It is as simple as that, So Far!

So why is Everplaces different?

I’m not so sure that Everplaces really is that unique, as a lot of different services out there allow you to save or bookmark stuff. However, Everplaces approach might be just be what separates them from the crowd. What Everplaces have done is to aim at the later adopters of the geo location service and make the product very simple for everyday people to use.

Everplaces have in a short time become very good at bookmarking, and is now moving on to bigger adventures. Everplaces is extending the service to now include the opportunity for exploring the places of ones friends. This is a necessary strategic move for Everplaces to become a real service and not just a cool feature, mainly centred on an App.

Near future for Everplaces!

No one should ever try to predict the future. However, looking at the challenges Everplaces is facing, a very interesting future is ahead of them. I’m not to say whether or not the service will be a success or a failure, but for me it is very clear that for the service to evolve, the development of its “Explore” feature is very important. Everplaces must look into how to utilize all these bookmarks and make them beneficial for the user, in relation to exploring new areas.

Without knowing, I could hope that Everplaces over time will make it possible to pick up the bookmarks of friends, and via GPS location be able to tell me what the people I trust liked in just that place. Still without knowing, I could imagine that this is what Tine Thygesen and the rest of the team at Everplaces is working on.

I’m on Everplaces…

I have been playing around with Everplaces online service and if you want to take a look yourself, visit my Everplaces profile here.

You can sign up and start adding your favourite places, so you won’t ever forget them.

Great Lecture in Social Media Marketing

Social Media

Today I attended a guest lecture with the Social Media Marketing Online Manager Ib Potter, and it was a truly highlight of the day. The guest lecture was for once not arranged by myself, but the university, and I must admit that they had done a good job.

Ib Potter was visiting Aarhus University Institute of Business and Technology to speak about Onine Marketing and how he in his job promotes websites to be number one on Google. As a beginning mr. Potter took the time to explain the difference between web 1.0 and web 2.0 and keywords like: Mass communication, HTML, Wires, Owning, Communities, XML, Peer to peer, Blog, Tags, Wireless, and sharing was mentioned. The main difference of the two definitions came down to one quote:

“Web 2.0 is not a collection of monologs – but lots of dialogs.” – Originally said by someone?

Ib Potter was talking a lot about joining the right party, and what he meant by that, was that there were no reason for communicating to an audience that were not a part of your target group. One of the great things about social media is that you have the opportunity to be very specific and target your announcements and content to the people that actually is interested.

A difference from the old fashion marketing and online marketing is that mass communication is simply not efficient, and Ib highlighted that Social Media was all about engagement. To make your costumers by you need to engage with them, because modern consumers want to feel that they get a custom treatment and the social media’s such as Facebook, Twitter and YouTube, offer these opportunities.

Before Ib Potter ended his lecture he encouraged everyone to get a blog, if they did not already have one. The golden thing about a blog is that you as the owner is 100% in control, and mange what to be published and what not to be published. Because the fact is that the web is much more used by managers to research a person before giving the person a job. By having a blog where all your activities are joined, it makes it much easier for the employer to see why you are the right person for the job.

The Lecture was really great and it inspired me to join the right party and to do even better with AlexanderHold.com. Also it gave me the motivation to increase my social network on twitter.com/alexanderhold

Read more about Ib Potter at his blog. (In Danish)