Wednesday I visited MCH (Messecenter Herning) for the FoodPharmaTech 10 trade-fair. You might wonder why FoodPharmaTech, but it is like a tradition and I have been attending for several years.
Trade-fairs are a dying race cause to the evolvement of the internet, and there is hardly anything you can see on a trade-fair that you cannot find on the web. It is a shame though. Let me tell you why. Walking up and down the corridors, you often experience something catching your attention which you usually would not have found elsewhere. Being there in real life also offers your other opportunities such as feeling, smelling a tasting, which you at the moment will not be able to on the web. However trade-fairs are dying simply because it is too expensive and the businesses displaying their products cannot defend their presence.
Even though the trade-fairs are dying it is an enjoyable experience and I also did a discovery. Maybe not new but at least interesting and I got my hands on an innovative product that I had only heard about, but not before tried out.
The product concerns the category of handling milk, and other dairy products, and could be defined as a carton, however it is not. We are talking about an innovative bag that has some absolute cool features.
The concept of the back is that you cut a hole for the dairy product to float out of. As seen on the picture there is an air bobble working as a handle which gives the bag the function of a jug. The bottom of the bag is flat, so even though the bag is made from flexible plastic, it stands upright on the table or in the refrigerator. Another interesting feature of the dairy bag is the automatic closing system. As you stop purring, the bag will automatically close and prevent bacteria’s and dust to get in touch with the product.
Last but not least the bag has some logistic advantages. Today when dairy products in cartons are transported to the stores they come in boxes made of hard plastic. These boxes are cleaned and send back to the dairy manufacture empty, where again new cartons of dairy products are packed in them. This is however very costly as the transportation from store to the manufacture is approximately 90% air. With the plastic bag there is no need of hard plastic boxes and the bags can just be packed in cardboard boxes which can be reused for other purposes by the store. The truck does then have the opportunity to transport something else instead of the empty boxes.
So the conclusion must be that it is a win, win situation. The consumer gets a well-functioning product with great abilities. It doesn’t require that much space in the stores. The transportation company can be more efficient. The manufacture can save money on the transportation cost. And the environment will benefit from less carbon dioxide emissions.
Because the trade-fairs are dying grip the opportunity before it is too late. The FoodPharmaTech 10 was free to enter and so are many other trade-fairs today. If you are being open-minded you might end up getting inspired for the next big venture, even though it is in a branch you usually would not find interesting.