Great Lecture in Social Media Marketing

Social Media

Today I attended a guest lecture with the Social Media Marketing Online Manager Ib Potter, and it was a truly highlight of the day. The guest lecture was for once not arranged by myself, but the university, and I must admit that they had done a good job.

Ib Potter was visiting Aarhus University Institute of Business and Technology to speak about Onine Marketing and how he in his job promotes websites to be number one on Google. As a beginning mr. Potter took the time to explain the difference between web 1.0 and web 2.0 and keywords like: Mass communication, HTML, Wires, Owning, Communities, XML, Peer to peer, Blog, Tags, Wireless, and sharing was mentioned. The main difference of the two definitions came down to one quote:

“Web 2.0 is not a collection of monologs – but lots of dialogs.” – Originally said by someone?

Ib Potter was talking a lot about joining the right party, and what he meant by that, was that there were no reason for communicating to an audience that were not a part of your target group. One of the great things about social media is that you have the opportunity to be very specific and target your announcements and content to the people that actually is interested.

A difference from the old fashion marketing and online marketing is that mass communication is simply not efficient, and Ib highlighted that Social Media was all about engagement. To make your costumers by you need to engage with them, because modern consumers want to feel that they get a custom treatment and the social media’s such as Facebook, Twitter and YouTube, offer these opportunities.

Before Ib Potter ended his lecture he encouraged everyone to get a blog, if they did not already have one. The golden thing about a blog is that you as the owner is 100% in control, and mange what to be published and what not to be published. Because the fact is that the web is much more used by managers to research a person before giving the person a job. By having a blog where all your activities are joined, it makes it much easier for the employer to see why you are the right person for the job.

The Lecture was really great and it inspired me to join the right party and to do even better with Also it gave me the motivation to increase my social network on

Read more about Ib Potter at his blog. (In Danish)

Live your dream today!

Live your Dream

I am following a famous Danish entrepreneur on several social platforms, and here the other day I received a newsletter in the occasion of his 40 years birth day. The name of the entrepreneur is Martin Thorborg, and he is famous for founding several internet based companies and is today putting a lot of effort into helping Danish entrepreneurs via his entrepreneurial talk show.

The message of the newsletter is very essential for all people walking this earth, and it inspired me to do this article.

Mankind is getting older day for day, and that is a fact that no one can change. That also means that we do only have a given time to live our life, before we die and disappear from the surface of the earth.

It seems to be normal for people to look back at their life from time to time and take a look at what they have achieved. Hopefully are many happy with their achievements, but often do people look back and see what they never did. This causes depressions and other forms of bad excuses for doing nothing about it.

As long as you are busy, it is easy not to take responsibility for your life, and it becomes very easy to forget the childhood dreams and the list of things that you wanted to achieve with your life. The main problem might be that adulthood with all its demands, which tend to overshadow your dreams, and you end up feeling comfortable in the daily routine far away from action and excitement.

Those who look back and still remember their dreams have an exclusive opportunity to take action right away, but often is the dream postponed to tomorrow and the cycle keeps happening day after day for the rest of their life. The only result is regret.

So is it too late to live your dream if you are 40, 50, 60 or something else?

The answer is no.

It is never too late to live your dream. As a clever man once said: “today is the first day of the rest of your life”.

The most important is never to let your dreams die, but instead share them with the world and turn dreams into reality. Because life does not start tomorrow, it starts today – Do not waist it – You only have this one life – So get the most out of it!