Great Lecture in Social Media Marketing

Social Media

Today I attended a guest lecture with the Social Media Marketing Online Manager Ib Potter, and it was a truly highlight of the day. The guest lecture was for once not arranged by myself, but the university, and I must admit that they had done a good job.

Ib Potter was visiting Aarhus University Institute of Business and Technology to speak about Onine Marketing and how he in his job promotes websites to be number one on Google. As a beginning mr. Potter took the time to explain the difference between web 1.0 and web 2.0 and keywords like: Mass communication, HTML, Wires, Owning, Communities, XML, Peer to peer, Blog, Tags, Wireless, and sharing was mentioned. The main difference of the two definitions came down to one quote:

“Web 2.0 is not a collection of monologs – but lots of dialogs.” – Originally said by someone?

Ib Potter was talking a lot about joining the right party, and what he meant by that, was that there were no reason for communicating to an audience that were not a part of your target group. One of the great things about social media is that you have the opportunity to be very specific and target your announcements and content to the people that actually is interested.

A difference from the old fashion marketing and online marketing is that mass communication is simply not efficient, and Ib highlighted that Social Media was all about engagement. To make your costumers by you need to engage with them, because modern consumers want to feel that they get a custom treatment and the social media’s such as Facebook, Twitter and YouTube, offer these opportunities.

Before Ib Potter ended his lecture he encouraged everyone to get a blog, if they did not already have one. The golden thing about a blog is that you as the owner is 100% in control, and mange what to be published and what not to be published. Because the fact is that the web is much more used by managers to research a person before giving the person a job. By having a blog where all your activities are joined, it makes it much easier for the employer to see why you are the right person for the job.

The Lecture was really great and it inspired me to join the right party and to do even better with AlexanderHold.com. Also it gave me the motivation to increase my social network on twitter.com/alexanderhold

Read more about Ib Potter at his blog. (In Danish)

What Network gives you!

Alexander Hold in workshop situation

This article is a front runner for an article about my visit to Vilnius, Lithuania, that I will publish during one of the next days. So stay tuned!

I have a motto sounding: “Network is Power” and have you followed me on the web, you will probably have noticed the phrase used a couple of times. I strongly believe that this sentence is true, and here follows a definition as well as an explanation.

For clarity of the subject we need to define Network, and there are among expert in the field of networking discussions about whether or not network is an actual action or a lifestyle. Both definitions seem reasonable as in corporation they harmonize and either of them can be excluded. Living networking, you need to take certain actions to fulfill the lifestyle, and if you take actions on networking it seems reasonable to say that you already are living the lifestyle.

Networking requires two basic skills which is the ability to listen and the ability to contribute to a discussion. When you possess these skills you can take action and you can start live you active lifestyle as a strong networker. Various authors have written interesting books on the matter on becoming a good networker, but the aspect that I have chosen to focus on in this article is what actions on creating a great network can give you.

What network gives you?

There are many opportunities for creating network both actively and also more randomly. Randomly is more connected to a lifestyle point of view, where general arrangement in listening carefully and communicate with the people around you. More actively you can join various networks and seek networking with likeminded people as yourself.

Personally I joined the Danish Young Enterprise Alumni Organization (YEAD) back in 2008 and I became a member of strong Danish network with entrepreneurial minded people like myself. My membership was an active action on creating a network and today I am thankful for what the network has given me. Through YEAD I was quickly introduced to the European Junior Achievement / Young Enterprise Alumni Network which opened a door to a European network with connections all over Europe.

What this network have given me is unbelievable, and not just can I claim that I have contacts and friends all over Europe. I have also traveled around to various locations and attended exclusive events and been educated by some of Europe’s most successful business- men and women. Since I joined YEAD as my first real network I have experienced more than I could ever have thought possible and I have made friends with some of the most inspiring people I have ever meet.

So why join a network!

My best argument for why you should join a network of any kind that interest you, is that you get on the mailing list and you start receiving exclusive opportunities that you would not have gotten elsewhere. As soon as you are in the inner circle a whole new world will open for you and things that you thought impossible or unbelievable suddenly seems possible and believable.

Network is a future investment!

I started out with “Network is Power” and I will end with “Network is Power”. Because on a future perspective your created network will might be good for other things than great experiences.You never know if the friend or connection you make today will end up being the CEO of a successful company that you will do business with in the future. Having established that relation will give you a head start in a future business situation and Network suddenly becomes a very powerful tool.

Network is Power but do not forget the basic skills of networking. You need to be able to contribute as well as receive.

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(09-10-2010) The article about my trip to Vilnius is now online and can be found right here an Alumni fairy-tale

Emax Nordic 2010

Emax Nordic 2010 Staff - Photo by Stik i Rend Film

I volunteered for Emax Nordic 2010 as Staff and got accepted among many applicants. The event was for the first time hosted outside Sweden and our mission was to create the greates Emax Nordic event ever.

As staff my fellow staff members and I was challenged with unexpected problems that need to be solved, to give the participants a professional experience of the event. The staff was responsible for different activities and general entertainment that should help create network between different nationalities.

Emax Nodic challenged me with hard work hours from 7 mornings to midnight for a week. The experience told me about spontaneous and innovative solution-making as well as professionalism and punctualism. As staff of an event like Emax Nordic there is no problem too big or too small that cannot be solved. And even though you communicate and welcome professional speakers you do also have to clean up and always keep the participants happy and energized.

As staff of Emax Nordic 2010 I learned about team work, communication, hard work, networking and appreciation.

Read a detailed article about Emax Nordic 2010 and its importance for the entrepreneurial community in Scandinavia.

Read documentation for the Event at the official website.

See the videos from the event: