What makes a YouTube video go Viral?

Youtube Viral Video

We should all be familiar with the concept of Viral Marketing, but what is it that really makes a video go viral?

There is no unique formula for what is needed for your content to go viral online, but there are tons of theories about it. I have chosen to present YouTube Trend Manager Kevin Allocca’s findings on what it takes for a YouTube video to go viral.

Kevin is listing 3 main characteristics that a YouTube video requires to become an online phenomenon.

1.       Tastemakers

For a YouTube video to go viral tastemakers or opinion leaders are a key element. What Kevins research shows is that the boom in traffic to YouTube videos comes just as opinion leaders, usually with a large following base, starts to share the content. This attracts the follower’s attention and the reach of people is suddenly unbelievable.

2.       Community Participation

Kevin highlights another key element: Participation of the community. A successful viral video has a tendency of allowing for interaction and participation. The video might inspire people to replicate it or build on top of it, and again the reach of people is suddenly unbelievable.

3.       Unexpectedness

Last and final element is the absolute uniqueness or unexpectedness of the video. Only videos that present something new, or present something better than previous videos, will experience the audience’s willingness to share and interact. Unexpected presentations of usually uninteresting material is usually the key to a successful viral YouTube video.

Here is an example of a viral video with more than 42 million views on YouTube. The video is of a guy named Matt that is dancing, and he is not in particular good at it. Why should you want to see it? Because it got some unexpected; it involves the community and inspires, and it has probably at some point been shared by tastemakers for it to reach its massive audience.

If you want to see Kevin Allocca’s  full keynote from Ted Talks on the matter of Viral YouTube video. Watch the clip here. In the end it is the audience that defines the popularity!

Thought-Leader Series

Alexander Hold - Thought Leader Series

During my time at Aarhus University Institute of Business and Technology I founded and hosted a range of popular guest lectures under the name of the Thought Leader Series.

The concept of the guest lecture series was to invite CEO’s from the business community around the University to speak for the students about their way up the career latter, as well as giving a realistic image of how the theory taught at the university is practiced in the real market.

The guest lecture series was arranged next to my daily studies in my spare time, and I consider the Thought Leader Series as being my entrepreneurial hobby project. The project did not serve to earn money and was a total non-profit arrangement sponsored by Aarhus University.

Read about the CEO’s guest lecturing in the Thought Leader Series here.

The project was supported and sponsored by Aarhus University Institute of Business and Technology, and the Thought Leader Series was recognized by the management.

The Thought Leader Series had great success and experienced its largest audience with its last guest lecture held by Georg Soerensen CEO of MCH.