Merry Christmas to You

Merry Christmas - AlexanderHold.com

Christmas is the time a year where families join together in social bond and enjoy each other’s company for good and for bad. It is a time where people spend a lot of money on good food and presents that makes their love ones happy. And it is a time that brings up the best in people.

Christmas is also a great time for taking the opportunity of writing a personal Christmas greeting to your friends and network and wishes them a merry Christmas. Especially; you have the opportunity of expressing if you admire or are thankful to someone who, in one way or another have helped your or meant something to your professionally. Usually I would argue for why to do so. However it is Christmas and I believe in the best in people and I am sure, that you as reader of this blog are aware of the importance of greeting and thanking people that have done well.

I would like to wish you, and all your fellow readers, bloggers, followers and experts in your particular subject a Merry Christmas.

I hope you all will enjoy a happy time with your families or friends spread the joy of Christmas to your surroundings.

Are your Website Alive?

Alexander Hold - Bolia Christmas Theme

You might have noticed that AlexanderHold.com has got a Christmas theme, which will stick on until the 25th of December, then hopefully I can change it to a New Year theme the 31st of December and then go back to my usual design the 1st or 2nd of January 2011.

You might wonder why? So let me explain you why!

The thing is that people notice visual changes better then content changes, simply cause to the way the human brain is build up. Try to do a course on mind mapping and you will understand why it is essential to do certain task visual and others written. In general peoples visual skills are way better then their reading skills, and therefore they do also have a tendency to notice visual changes before they realize there have been a written change.

I started wondering about this particular issue, in the process of finishing a marketing plan for the University. While I was valuing brands and positions of different furniture retailers, I noticed major differences in the online branding strategies concerning the retailers website.

I believe that a business websites is like a window display in a shopping mall, and it is all about catching the attention of the people passing by. It is the same with websites, which is why I want to bring up to good examples.

Press on the pictures to see them in large!

Bolia.com website
Bolia.com website
BoConcept Website
BoConcept Website

Looking at these two websites you see that the first one Bolia.com is set up with a Christmas theme, that might not be Christmas style, but it still sends a clear signal that Bolia is alive. Comparing to BoConcept which is an international furniture retailer, their website is always professional and static, which sends a professional but dead signal.

Google does it too. You can’t have been active on the web, without noticing Google’s different logos in occasion of holidays. These logos help Google, which is normally a really clean website, to get a spite of wildness and aliveness into its clean a dead design. See the logos here!

And that is why you at the moment can experience a Christmas theme at AlexanderHold.com.

There is nothing wrong with learning from the successful, so consider if you can do anything to your website to make it seem more alive and let your target audience perceive a website full of activity. This might bring them back again to see if there have been any changes.