Georg Soerensen CEO of MCH

Georg Soerensen - Thought-Leader Series

Before I am beginning this article, I must admit that retelling the message and giving the energy of Georg Soerensen’s guest lecture at Aarhus University Institute of Business and Technology is close to mission impossible. However as Tom Cruise is making it in the movies, I will do my best to make it today.

Yesterday the 23 of March 2011, Georg Soerensen the CEO of MCH in Herning visited me in the Thought-Leader Series at Aarhus University Institute of Business and Technology. I had been really excited up to this event, and especially excited about the outcome. Would the students show interest? Would I be able to fulfil my promises? And in total would the event be a success?

I have until today managed quite a few guest lectures, and in general quite successful once. However there was something about this event that made me a little more nervous than usual.

Georg Soerensen is perceived as one of the greatest business icons in the area around the university, and is a highly respected CEO, Board member, and public speaker. Therefor were the expectations for the lecture also high and everyone wanted the lecture to go well.

Georg opened his lecture by drawing a large clock on the blackboard, symbolizing “time”. Time is one of the greatest factors of need, in the modern society, and more or less everyone is hungering for more time. At least this was the perception and the opening of the lecture, leading to the conclusion that life must be lived in the moment.

Next drawing on the blackboard was a great heart capsuling one of the main messages on the lecture. The letters MMS, was listed on the blackboard, translated to English CGC, standing for Courage, Goal, and Cooperation. These tree words are essential for the rest of the articles, as well as they was essential for the guest lecture.

The heart is symbolizing the actual heart of you as human being. Only by following your heart, can you be truly honest, truly yourself and really good at what you are doing. Georg Soerensen said: “you will only become good at the things you like to do.” An acknowledged philosopher stated; “if you have made a mistake once, you have already made the next, until you have learned the lesson form the first.” This is not stating that it is wrong to make mistakes, but that making the same mistake twice is stupid. From hear we get the first C, Courage. Because you need courage to end up in the situation where you have made a mistake that you will have to learn a lesson from, and then move on. All this is only possible if you have the courage to take the first step, and jump into it.

Georg Soerensen is setting demands for his 230 full time + 1000 part time employees, but he is also aware that he must set demands for himself, and often take the lead to make people follow. As he said: “Make your own agenda, then you will not become a part of others. “

Georg was really good a visualizing his message and he showed how the referee in a football match is always deciding who gets to start. When the referee flips the coin, he either show the coin as he catches it, or he will smack it on to his other arm, to turn the coin in favour of the other team. This can also be related to doing business and it is important always to turn negative situations, into positive.

Even though Georg in the public sphere seems like a tough businessman, he convinced the audience that he actually was a really sensitive person. The audience was asked if it was strength to show weakness? Usually we don’t perceive weakness as strength, but Georg argued that weakness shows truly honesty and that there exist a real person underneath the surface of toughness.

Already at the beginning of the lecture Georg Soerensen stated that his teaching all was based on real life experience. It was not based on theory developed by some writer, but it was real life experience.

Georg Soerensen is known as the man behind the Vision 2025, which is the vision for MCH in Herning presented the 1 of November 2000. The Vision is a 6 step plan stating the wanted future development of MCH as a business. The first 4 steps have already been completed, and only two more are yet to be broad to life. Georg sees vision as the dream you see when you close your eyes. However on thing is dreaming it, another is living it. Here comes the G, of the CGC model. Goals are important to realize that vision, and without, there will be no clear defined way, which will result in confusion and frustration.

The reason why MCH has experienced success is because of its ability to connect four important elements. We all know that a four-leaved clover is seen as the symbol of luck. Georg Soerensen drew one on the blackboard, and filled each leave with a letter. Four letters symbolizing four important factors that had made MCH successful: P for politicians, C for citizens, B for business, and I for important people. These four elements are the key aspect that is combined under the last C in the CGC model, Cooperation. If you can make the four-leaved clover cooperate in the pursuit on the same vision, you have the foundation for a successful corporation.

The lecture started with the drawing of a heart capsuling the four letters CGC, and this was also where the lecture ended, with the heart of people and with the heart of you. Because what it takes are the passion and the will power to actually do it. It takes Courage, Goals, and Cooperation to become successful. What is important to understand is that the line between success and failure is paper thin. It can be great symbolized by a fire burning through a paper. It might burn through, but it is so very close to burn out.

Georg Soerensen CEO of MCH and Alexander Hold
Georg Soerensen CEO of MCH and Alexander Hold

 

Lotte Littau CEO of Creativ Company

Lotte Littau - CEO of Creativ Company

Wednesday  9. of march, Lotte Littau the CEO of the successful Danish company: Creativ Company visited me in the Though-Leader Series. Creativ Company is a 125 employee’s large company producing and selling hobby items for use in public institutions, as well as private companies with focus on creativity. Creativ Company has been rewarded the honour of being the second best place to work in Denmark, and on a European scale the 9th best place to work. These rewards are what define Creativ Company as an organization.

Creativ Company was founded out of a failed fusion from a former partnership, and the motive for establishing the company was pure revenge. As Lotte said, there are a lot of great different motives for starting a company, but one of the greatest is revenge. Usually revenge is considered an evil thing, but what revenge did for Creativ Company was to give the necessary drive to keep working hard for achieving the goal.

The first step of the start-up was a trip to the USA, attending trade-fairs to find interesting product and solutions for the foundation of the company. Lotte Littau’s husband is a farmer and one of the barns was cleaned out to make room for the first stock of Creativ Company. It took one month from idea to reality and in year 2000 the company was in business.  Since then the Company has grown out of the barn and is today in 6,500 m2 large building located in Holstebro.

One of the first success stories Lotte Littau remembers from being an entrepreneur was a record sale of DKK 6,500 on one single day. DKK 6,500 does might not seem like a lot of money, and Lotte could also admit that 6,500 is not quite enough for running the business today; however the experience had made an impact on her.

Since 2000 the company has grown to a 125 employee’s large body and the values of being a start-up has developed into organizational values. This is a challenge for every growing organization, but Creativ Company has done quite well due to great focus on the work environment. One of the reasons why Creativ Company has been rewarded honourable prices for their work environment is due to Creativ Company’s effort in creating a diverse work environment with employees of many different qualifications. At Creativ Company they have created a workshop, where 15 employees that would usually not be able to carry out a job are being helped to have a meaningful work day, while they create value for the company. Because as Lotte Littau believes; it is every company’s duty to take responsibility in the local community.

Lotto Littau presented and interesting aspect on the perception of rules: “If a rule is stupid, break it”. This statement seems to be quite representative for the way Creativ Company is doing business. The company is focused on doing things as smooth as possible and the organizational structure is very flat. The way Lotte is managing the company is with care but with demands. She expects each of her employees to take responsibility in the common wellbeing of the company. And only if the company is doing well Lotte has the opportunity to pay back the employees with social benefits. “It is short term thinking not investing socially in the employees,” that might be the greatest definition of the organizational believe that is held by Creativ Company. Not just is Lotte and Creativ Company challenging the statuesque, they do also do what others say cannot be done, and is criticised for being an unhealthy way of doing business. However Creativ Company has been steady growing since it foundation back in 2000 and is not ready to change, but ready to do better.

The students have given a lot of positive feedback on the presentation carried out by Lotte Littau, and even though Lotte explained that she is not the usual public speaker of the company, she did a very inspiring job. As Creativ Company is growing they will experience challenges, and one of them is how to remain and spread the organizational values of the company to new departments at new locations.

Lotte Littau CEO of Creativ Company and Alexander Hold
Lotte Littau CEO of Creativ Company and Alexander Hold

Bjarne Aarup CEO of EG A/S

Bjarne Aarup the CEO of EG A/S - Photo: Kenneth Luk

Monday the 8th of November the CEO of EG A/S, Bjarne Aarup visited me at Aarhus University Institute of Business and Technology to speak at the Thought-Leader Series. Bjarne Aarup spoke about his career and bewitched the audience with a great story of journey that stated in 1985 at IBM after he finished his bachelor.

It was more or less a coincidence that Bjarne Aarup ended up at IBM but he expressed great satisfaction with his choice, and did also have 9 good years at IBM. He told about how he had been accepted to a trainee program at IBM, and how IBM made its employees feel like rock stars. He told about an experience where he together with a bunch of other IBM trainees had been flying first class to Stockholm and accommodated at first class hotel to celebrate their success. What IBM did was to make its employees feel invincible, and able to walk the water.

After IBM Bjarne Aarup totally shifted career track and went from bits and bytes to working with humans at Marcuri Urval A/S. It was a major change but it taught him a lot about how human beings act and behave in different situations. The experiences were very valuable and had taught him treasured lessons that he is using in his daily job as CEO of EG A/S.

In 1997 Bjarne Aarup was invited to join what was then called EDB Gruppen A/S, as “Intellectual Capital Manager” which might have been the fanciest title Bjarne Aarup has ever possessed. Since 1997 he has been an important part of EG A/S and was in 2005 announced the CEO of EG Denmark.

EG A/S is one of Denmarks largest providers of IT solutions and employs 904 people with a yearly turnover of 924 million. EG was originally owned by IBM but was in 2008 sold to the capital fund Nordic Capital. Bjarne Aarup explained how it was easier to be owned by a capital fund, than being listed on the stock exchange. Because the capital fund is more flexible and has a longer perspective on its investment, then the stock exchange expecting a short term yield.

EG A/S wants to be Denmark’s best workplace and does a lot to let the employees find a good balance between private life and work life. As Bjarne Aarup said: “The employees must be inspired in there private life, so they can inspirable at work.”

Bjarne Aarup finds great excitement in strategy and has been working a lot with strategies such as the Blue Ocean Strategy, Balance Scorecard, and Value Proposition. He mentioned that EG A/S has worked so much with choice of business models, that they can see if a business is making money or not. However Bjarne Aarups favorite strategy that has turned EG A/S upside down is LEAN. It is very hard to implement new strategies and often you spend a weekend in some fancy conference facility preparing and setting up the employees to operate with the new strategy, but Monday morning everything is as it used to be. Therefore is it also very important to implement a new strategy fully in all departments.

EG A/S has been very successful with the implementation of LEAN and Bjarne Aarup expressed that is was one of the best strategies he had ever worked with. He had been very surprised with results and it is amazing how fixing of small annoyances can change the efficiency percentage radically.

Every week every department is meeting for a short blackboard meeting where all small irritations and things that can be improved are broad up. One is quickly found to solve the problem and the employees are back to work happier and more focused than before. After the fully implantation of LEAN in the organization, EG A/S experienced a 25% increase in efficiency. Bjarne Aarup told that when you fix small problems like a door being locked that could be unlocked you make people think of what is important instead of, why the door is locked.

Bjarne Aarup ended his lecture with telling about his involvement in different networks. What to be noticed here is that he uses his networks as education with real life cases from other companies. As he said “Education is much more fun and interesting when you have experiences from the real business life, which you can connect with the theory.”

Bjarne Aarup held an inspiring and exciting lecture, and the attending students have positively commented with huge excitement.
The next Thought-Leader Series will be the Mayor of Herning Lars Krarup, who will be speaking the 22nd of November at AU-IBT.

Alexander Hold and Bjarne Aarup the CEO of EG A/S
Alexander Hold and Bjarne Aarup the CEO of EG A/S