What is the idea of the “I need your help to find a job” campaign and what is the incentive behind it.
The whole campaign is designed to work as a job ad, and the primary intention is to SHOUT OUT LOUD for some attention. However, it is not just any kind of attention. With the campaign I hope to communicate Out Side The Box Thinking and the values that I stand for, which can be extremely hard to communicate in a job application. It is really about doing something different and letting the world know that I am available at the job market.
I have done a lot of job applications, but getting my first interview seems to be harder than first anticipated. It is understandable due to the current market situation, where there is an overload of available labour. This is why I as job hunter need to be creative and must do anything possible to stand out in the crowed.
I hope the campaign will be sufficient for creating the necessary attention needed to get my first job interview. But I am also depended on the goodwill of my network for the campaign to reach its target audience, which are potential employers that might look for an individual with my qualifications.
Definition of Personal Branding: Personal branding is defined as the process whereby people and their careers are marked as brands.
Personal branding is an interesting subject, and there are several different aspects of the concept. The stated definition is what you find when you perform a Google search on the matter and it very clearly describes the idea of personal branding. However the definition does not explain how to become a personal brand and might have to do with the fact, that there is no single answer to this question.
So, how to become a personal brand?
As said there is no definitive answer, but I would like to give you a personal experience example.
An important aspect of personal branding is to be different and to differentiate, just like when you create innovative businesses that need to find its own spot in the marketplace. By being different you draw attention to yourself and thereby get noticed. Therefore is the ability to be different from the masses a key point of becoming a personal brand.
Last weekend I tested if the concept of being different actually works in reality. I was attending a party with the dress code: “white”. It was expected for all guests to wear white from top to toe, and for once every guest besides myself were wearing white. I choose to show up wearing black from top to toe. Someone might have seen it as a provocative action and it was, but that is the main point of differencing from the masses. People noticed that I were wearing black instead of white, so it must to some extend have worked as expected. “Be different and get noticed”
My little spin at the party was rather harmless and didn’t curse much reaction. However it was noticed that I were wearing black and not white as expected, which makes it fair to conclude that it drew attention to me as a person.
A good way to see who gets attention and who don’t, can be illustrated with this simple model:
In the center we have the “Pleasers” which everybody likes, but in reality no one has an opinion about.
To the left and to the right we have the provocateurs. Being a provocateur you have to take side. Someone is going to love you and follow you, where the other side will hate. Those are the people who get attention. The provocateurs are those who are in the Medias and those who get noticed in the crowd, simply because they differ from the masses.
So get started and find out how you can be different among your particular target group, and become the one that is always asked for an opinion, and is always noticed in the crowd.