Ask the What if Question?

Innovation starts when people ask the What if Question? Today I attend a great lecture in connection with the 10 year anniversary for the Sunshine Coast Innovation Centre. The lecturer was Steve Huff, form managing director of Typefi, an automated publishing too used by companies such as Apple, Lonely Planet and Telstra.

Steve Huff was sharing his entrepreneurial experience, which he did really well. In 1999, just after the IT bobble busted, he founded Typefi, after asking the question; What if we could automate book publishing and save the publishers money by shortening the editing process from several days to today’s just 3 minutes. The entire lecture was framed by this question of: What if? Because as Steve said, that is the main question entrepreneurs ask themselves.

Steve shared a great story of an episode with an online conference call with Apple in Cupertino, where they experienced constant fall outs. The Apple employees became pretty frustrated about the situation and Steve Huff and his team had to admit that they did not have broadband.

Even though Steve’s story was pretty amazing, he underlined that being an entrepreneur is a hard job and he also had a few stories to about sleepless nights, extreme frustration and fear. But as he stated, if you are passionate about what you do, you don’t want to take a break from it.

Today Steve has asked himself the question: What if we could supply refugee camps in Africa with lightning and by that minimize the risk of assault and rape of women and children? With this question has Steve set out to create jobs in a whole new industry of lightning under the name of Doble.

The anniversary also gave the opportunity to say hello to Gideon Shalwick, an online video marketing entrepreneur specialized in turning online videos into cash. I had the pleasure of sitting in on a guest lecture held by Gideon just a week earlier on Campus. It was a great lecture, and I was happy to be presented with the opportunity to have a little chat about Gideon’s book publishing history.

All over a regular Thursday turned into an extraordinary Thursday. Now I am about to ask myself the What if Question? And so should you?

2 Replies to “Ask the What if Question?”

  1. I have to agree Steve Huff was the highlight of the night. I hope to see more of his insight in the future.

    1. Hi Michael

      we will get Steve back and he is joining our Entrepreneurs Network.

      Mark Paddenburg
      CEO – Innovation Centre Sunshine Coast Pty Ltd

      PS. Let’s put Sunshine Coast start ups on the map: take the 10 minute survey and get free profile at: http://www.floqapp.com/startupnation/

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