The Thought-Leader Series 2nd semester!

Thought Leader Series AU-IBT Logo

I started the Thought-Leader Series last semester, and the first three guest lectures turned out successfully. Based on this success, I again this semester open the doors at Aarhus University Institute of Business and Technology for four interesting guest lectures.

Svend Aage Faerch Nielsen is the CEO of Ege, a Danish flooring and Carpet manufacture, and he will speak at AU-IBT the 8th of November. The 8th of November Bjarne Aarup the CEO of EG also known as the EDB Group will speak for the students. We are also lucky to have the sponsor of our Auditorium visiting. The 15th of November, Kenneth Iversen the CEO of Unimerco will speak in the Unimerco Auditorium at AU-IBT. The Thought-Leader Series last guest lecture of this semester is the Mayor of Herning Lars Krarup, who will speak the 22nd of November.

I am personally looking very much forward to meet the guests of this semesters Thought-Leader Series, but I am also excited about meeting the students attending the event, and hear their intelligent and challenging questions.

If you have been tempted to attend one of the guest lectures or all of them, then find more information at our facebook group seen below.

Don’t underestimate the secretary!

Paper and Pen

In general our society has a tendency of praising the manager because he or she officially is the one making all the hard decisions, and takes the responsibility. The question is: is this really the truth?

To some extent, Yes. The CEO is the one making the hard decision and he is also the one taking responsibility for the particular companies’ actions. Therefor is the manager also paid more than the rest of his employees, because it matches his level of responsibility. The question is then, is the manger really the one with the outmost power?

Officially, “Yes”. In reality, “maybe Not”. We as society tend to forget the power of the secretary answering the phone when we call to reach the boss. The bosses’ secretary, also known as the gatekeeper, might possess one of the most powerful positions in the organization. The gatekeeper does not have the power to design future strategies, neither to let go of employees. However the gatekeeper is in total control of everything going in and out of the organization and therefore possesses the power of information.

If the gatekeeper is confronted with a proposal for the boss, the gatekeeper can decide to deny the proposal to go through and thereby influence the decision making of the management. Turning the situation upside down the gatekeeper is asked to inform parties in a certain case. The gatekeeper again has the power to influence the communicated message.

Not just, does the secretary have the power of communication. He or she does also have access to explicit information as they often are very close to the boss/top management. The secretary is most likely controlling the managers’ calendar and can therefore decide whether or not the manager has time to see you.

If you are wondering about how you can persuade a certain leader, then you should might change your perspective and start thinking about how to persuade the gatekeeper. It is often easier, as the gatekeeper is hired to be open-minded and make objective decisions. If the gatekeeper is convinced, he or she will sell your proposal to the boss and because of the great level of trust the manager and gatekeeper share, the proposal will be treated as valuable.

Facebook is rating your website!

Facebook Comment 430

This might be my first blog post concerning information communication technology and web 2.0 opportunities so keep on reading!

Many readers, who have visit my site before, might have noticed that has evolved slowly in the pace with post being posted, to be well integrated with Facebook. First was the opportunity to share by one click, than the Like button, and latest the integration of commenting with your facebook account.

With the integration of the facebook commenting system, it has become easy to make a comment and I urge you to share your thought when you have read the article down.

The Essence of the Article

What I would like to pay attention to is the well-known “Like” button. More than 500 million facebook users are familiar with the “Like” button and are daily sharing their enthusiasm for various topics and comments by it.

Do you remember when YouTube used a 5 star scale to rate their videos? The point is they do not anymore because a new player had set the standard “Like” from facebook. The trend is either you like it or not, and you are not interested in anything in between. It would be reasonable to assume that the reason for this has to do with the explosion of information we all are confronted with on the web, and there simply is not time to do a deep valuation of what we meet. So either we like it or we do not!

So what about the “Like” button!

The “Like” button has become the webs rating system and it is a great tool for website owners to get a feeling of their readers’ enthusiasm. My latest article: “an Alumni fairy-tale” have got over 50 “Likes” which is a personal record and it shows me that people have found the article worth reading.

There are two sides: the reader and the writer. The reader thereby You will always be in control and there can be various reasons for pressing the “Like” bottom. Some do it with the intention of sharing the source with his or hers friends, but must likely the reader press the “Like” button because he or she likes the content, which is a good thing. Because, the “Like” button is a great tool for the writer to see the satisfaction of the readers and the “Likes” gives the writer motivation to produce even more valuable content.

One thing is that “Likes” encourage the writer to produce more. “Likes” also encourage reads to read the article as reader then knows that a range of people before have enjoyed reading the piece.

So do not forget to press “Like”!

Why you cannot live without!

As a website owner this last section is interesting for you.

All website/blog owners seek praise for their work, either by comments or silly star ranking scales. This might be alright and working for some, but the trend of the web goes elsewhere. As already stated “Like” is the new black and if you are the owner of a website, do not cheat yourself for the great opportunity of the implantation of facebook. Both facebook “Like” and commenting system will spread your articles/posts wide in the facebook community and lead more free traffic to you site, and your cause.

At last do not forget to show your enthusiasm by pressing “Like” and please help me test the new Facebook commenting system. I look forward to hear your opinion?