Be different and get noticed!

Personal Branding

Definition of Personal Branding: Personal branding is defined as the process whereby people and their careers are marked as brands.

Personal branding is an interesting subject, and there are several different aspects of the concept. The stated definition is what you find when you perform a Google search on the matter and it very clearly describes the idea of personal branding. However the definition does not explain how to become a personal brand and might have to do with the fact, that there is no single answer to this question.

So, how to become a personal brand?

As said there is no definitive answer, but I would like to give you a personal experience example.

An important aspect of personal branding is to be different and to differentiate, just like when you create innovative businesses that need to find its own spot in the marketplace. By being different you draw attention to yourself and thereby get noticed. Therefore is the ability to be different from the masses a key point of becoming a personal brand.

Last weekend I tested if the concept of being different actually works in reality. I was attending a party with the dress code: “white”. It was expected for all guests to wear white from top to toe, and for once every guest besides myself were wearing white. I choose to show up wearing black from top to toe. Someone might have seen it as a provocative action and it was, but that is the main point of differencing from the masses. People noticed that I were wearing black instead of white, so it must to some extend have worked as expected. “Be different and get noticed”

However, is it always a good thing to be different and thereby get noticed? Here I would like to refer to a previously article: “Don’t underestimate the power of your suit

My little spin at the party was rather harmless and didn’t curse much reaction. However it was noticed that I were wearing black and not white as expected, which makes it fair to conclude that it drew attention to me as a person.

A good way to see who gets attention and who don’t, can be illustrated with this simple model:

Personal Branding Model
Personal Branding Model

In the center we have the “Pleasers” which everybody likes, but in reality no one has an opinion about.

To the left and to the right we have the provocateurs. Being a provocateur you have to take side. Someone is going to love you and follow you, where the other side will hate. Those are the people who get attention. The provocateurs are those who are in the Medias and those who get noticed in the crowd, simply because they differ from the masses.

So get started and find out how you can be different among your particular target group, and become the one that is always asked for an opinion, and is always noticed in the crowd.

Everyone needs Motivation

The subject of motivation is very essential for everyone no matter if you are an entrepreneur, a football player, or something else for that matter. Everyone needs motivation to do better and to do differently, in whatever field they are working. Everyone has their own sources for motivation, all depending on which vision, mission, or goal they are pursuing, and everyone is deeply dependent on their source for motivation to perform better at work, at home, or in their own business.

The reason for why I am writing this article is that I just watched a very inspiring movie, which builds on the element of motivation. The movie is Invictus with Morgan Freeman in the lead as Nelson Mandela during the 1995 rugby world cup in South Africa. By motivating the rugby team to do their outmost they join the nation’s different nationalities, and bring hope, motivation, and inspiration to the people of South Africa.

When I personally am in need of motivation I turn my head to certain movies. I have a personal favorite that inspires me a lot to keep on working for achieving my dreams and visions, and the movie is “Pirates of Silicone Valley” which is the story of two leading companies in the software business today: Microsoft and Apple. As I am in to computers it is not odd that such a movie inspires me, and keeps giving me refreshing energy.

Movies are however just one of the sources where I find motivation. It is very important to seek motivation outside of you mitten frames, and when you seek out you also get a lot of other qualities than motivation.  Attending lectures with successful people is another place where I find motivation, and it also brings me valuable qualities, such as extended knowledge, inspiration, and network, which all are important competences if you want to do well in a modern business world.

Seeking motivation is an exciting challenge, and important for all. Without motivation you have no incentives to do anything on your own, and you will end up being a dog taking orders from it owner. Such a situation is there no one who wants to live in, and therefore is it also important to go seek the motivation today if you do not already have it.

It should however not be forgotten that motivation is not something hanging on the trees, and every single individual has its own source for motivation. Therefore may you also go find out what motivates you in particular.

Share what motivates you with a comment on the site.