November 19th 2009 I participated at the event Danish Export day supported by “Dansk Erhvervsfremme” and the Ministry of Foreign Affairs. The event was hosted by LEGO in Billund, and was opened by the Danish Secretary of State, Per Stig Moeller.
During the day there were a series of lectures concerning foreign trade and globalization. Joergen Vig Knudstorp welcomed us at LEGO and introduced us to the new reality of LEGO, “Back to Basic”.
One lecture that I especially took notice of was Peder Oestbjerg from Green Team Group telling about how they exported their impressive production of Christmas trees all across Europe.
Another interesting Lecture came from Nuance, which had totally quitted all effort at their local market, Denmark, and had instead focused 100% at foreign export markets. Today Denmark only counted for a few percentage of their total turnover.
At the event I attended a workshop about how to choose markets, presented by Carsten Krogh Hansen and Jens Peder Jensen. The workshop was really interesting and I advanced in my knowledge and general understanding about export markets in particular.
Read the documentation of the program here (in Danish)